Importance of cross cultural communication ppt

In an increasingly globalized world and multi-cultural workplace, professionals face many challenges including dealing with cross cultural sensitivities. During the course of the evening, Brian discussed the key issues of cross cultural sensitivities that exist in the field including some myths that he decided to debunk.

He shared some of his own experiences with cultural diversity during his work in China. He spoke about cultural differences in concrete terms and what they mean in the real world. He also discussed the problems that may arise because of how we are wired.

According to him, as professionals, we have to manage these challenges promptly so that we can deliver on our targets and keep our companies and businesses running. The ability to communicate, collaborate and create across the cultural differences is a critical competence for the 21st century professional.

How effectively we work with culture plays a significant role in productivity and in our collaborative efforts across geographies. He elucidated his point through analogies he had gathered to explain culture and how it affects all of us in our workplace.

importance of cross cultural communication ppt

Fish in a bowl: Just as fish swim in the water and are not aware of the nature of that water, we human beings, depending on the opportunities that we have had or have taken, may or may not be aware of the reality or the air outside our own bowl.

Onion: Each one of us, through our up-bringing, education, work and experiences in life, are layered beings. Sunglasses: Culture enables us to frame issues. We look at the world according to the tint or the color of the lenses that we wear.

But as professionals, we have a responsibility towards our organizations to ensure we have the right lenses. Iceberg: Just as a larger part of the iceberg is under water, there are a lot of things happening in any interaction that are below the surface. We have to make an effort to see not only what is above but also what is below the surface. Our attitudes, traditions, beliefs and values together define who we are and when these values are shared by a social group, it forms our culture.

This social group can be as small as a family or as large as a nation.

How cross-cultural understanding can help us to see each other - Simone Buijzen - TEDxSittardGeleen

Culture influences how we think, what we do and how we look at the world, just as we would wear a particular color of sunglasses. Culture is learned and is influenced by the people around us and the interactions that we have over time, until it becomes like the water all around us.

Cross-Cultural Sensitivity and Communication

Once we know and understand culture and how it shapes all of us, we need to look at how to address the issues that come up because of cultural differences. Each one of us have four layers of diversity: a core personality or who we are; b internal dimension, which includes gender, age, race, ethnicity and physical ability; c external dimension, which includes marital status, income, geography, habits, education, religion, etc.

We bring these layers of complexity to the workplace with ourselves. We need to start by examining who we are before we look at others. As stated in the quotation, it is supercritical to look at ourselves. Brian emphasized that the most effective learning, preparation, development that we do for our businesses and organizations and for ourselves is to understand what our values are and what we bring to the table. Brian referred to a study by Accenture that interviewed nearly executives across senior levels and found that there were four key areas where they faced difficulties and all these areas had issues relating to some aspect of communication.

The areas of difficulty are how decisions are made in different cultures, what their attitudes are towards task completion, how they resolve conflicts and how important protocol and hierarchy are in their system. It is important to be sensitive to the cultural differences. There is a lot of diversity in the world we live in. While there is a lot of comfort in working with people of same culture, there are benefits of working in a multi-cultural environment. There are fresh ideas, new concepts and different working styles that we can learn from.

If we find a way to work well within the multicultural groups, there can be tremendous success. But if we are unable to get the working right, we can fail spectacularly. At one end of the spectrum, the group would be highly effective and successful and at the other end highly ineffective that can sometimes have a disastrous impact on business. So the area in the middle where we work with similar culture groups is a safe and comfortable environment.

We may avoid risks but we also do not have the advantage of new ideas and solutions. Managing people and solving problems can also vary across cultures. There are different styles of expressing disagreement in cultures.Though, this is only true in the context of our own culture.

Working in within a such a collaborative field, we will encounter many different kinds of people that come from very diverse backgrounds. When it comes down to it, understanding the importance of cross-cultural communication is important for any organization that has a diverse workforce-which we know that any organization worth working for, does.

Cross-cultural communication involves a much deeper understanding of those who are from cultures that are different than ours. We must educate ourselves on how people from different cultures speak, communicate with one another and perceive the world around them.

All of the aforementioned are also great ways to make new friends, build your resume and expand your horizons. You are commenting using your WordPress. You are commenting using your Google account. You are commenting using your Twitter account. You are commenting using your Facebook account. Notify me of new comments via email. Notify me of new posts via email.

How do you go about doing so, you ask? There are many ways you can work to become an excellent cross-cultural communicator, such as… Taking a World Perspectives course as an elective. There are plenty of courses, taught in English that explore cultures outside of your own.

Joining a cultural club. This is a great way to expose yourself to a new culture in a very causal environment with other students, who are often in the same boat as you. Studying abroad. GVSU offers a wide variety of study abroad programs, from faculty lead to partnerships.

Go somewhere that you know very little about and immerse yourself in that culture. Share this: Twitter Facebook. Like this: Like Loading More Than Teaching: Dr. Leave a Reply Cancel reply Enter your comment here Fill in your details below or click an icon to log in:. Email required Address never made public. Name required. Post to Cancel. By continuing to use this website, you agree to their use. To find out more, including how to control cookies, see here: Cookie Policy.We may be tempted to think of intercultural communication as interaction between two people from different countries.

While two distinct national passports communicate a key part of our identity non-verbally, what happens when two people from two different parts of the same country communicate? Indeed, intercultural communication happens between subgroups of the same country. Whether it be the distinctions between high and low Germanic dialects, the differences in perspective between an Eastern Canadian and a Western Canadian, or the rural-versus-urban dynamic, our geographic, linguistic, educational, sociological, and psychological traits influence our communication.

Culture is part of the very fabric of our thought, and we cannot separate ourselves from it, even as we leave home and begin to define ourselves in new ways through work and achievements. Every business or organization has a culture, and within what may be considered a global culture, there are many subcultures or co-cultures. For example, consider the difference between the sales and accounting departments in a corporation.

We can quickly see two distinct groups with their own symbols, vocabulary, and values. Within each group there may also be smaller groups, and each member of each department comes from a distinct background that in itself influences behaviour and interaction. Suppose we have a group of students who are all similar in age and educational level.

Do gender and the societal expectations of roles influence interaction? Of course! There will be differences on multiple levels. Among these students not only do the boys and girls communicate in distinct ways, but there will also be differences among the boys as well as differences among the girls. Even within a group of sisters, common characteristics exist, but they will still have differences, and all these differences contribute to intercultural communication.

Our upbringing shapes us. It influences our worldview, what we value, and how we interact with each other. We create culture, and it defines us. Culture involves beliefs, attitudes, values, and traditions that are shared by a group of people.

More than just the clothes we wear, the movies we watch, or the video games we play, all representations of our environment are part of our culture. Culture also involves the psychological aspects and behaviours that are expected of members of our group. For example, if we are raised in a culture where males speak while females are expected to remain silent, the context of the communication interaction governs behaviour. From the choice of words messageto how we communicate in person, or by e-mailto how we acknowledge understanding with a nod or a glance non-verbal feedbackto the internal and external interference, all aspects of communication are influenced by culture.

Culture consists of the shared beliefs, values, and assumptions of a group of people who learn from one another and teach to others that their behaviours, attitudes, and perspectives are the correct ways to think, act, and feel.

The iceberg, a commonly used metaphor to describe culture, is great for illustrating the tangible and the intangible. The rest of the iceberg, 90 percent of it, is below the waterline. Solutions to any interpersonal miscommunication that results become temporary bandages covering deeply rooted conflicts.

How do you become a member of a culture, and how do you know when you are full member?

Cross-Cultural Communication Essay

So much of communication relies on shared understanding, that is, shared meanings of words, symbols, gestures, and other communication elements. When we have a shared understanding, communication comes easily, but when we assign different meanings to these elements, we experience communication challenges. What shared understandings do people from the same culture have?Did any of the following words appear into your definition?

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importance of cross cultural communication ppt

Related titles. Carousel Previous Carousel Next. Measurement of the Social Performance of Business - Resenha. Attribution Theory and Intercultural Communication.

Jump to Page. Search inside document. Sandip Kumar. Dammika Madusanka. Jan Whitehouse. Narender Saini. International Coach Academy. Himansu S M. Abigail Jaggan. Ruchi Singh.Cross-cultural communication is increasingly recognized as a major barrier to leveraging intellectual assets globally.

The importance of cross-cultural competency has been identified in numerous areas of business, and strategies are continually developed to improve cultural awareness and effective communication and collaboration. It is important to first establish what is meant by culture and communication.

Cross cultural communication has been a compulsory paper for my business degree majoring in international business, and one I have thoroughly enjoyed. I have not done a lot of traveling or experienced many different cultures away from home therefore I had little understanding of just how different communication could be interpreted in other cultures. One aspect of the course that genuinely interested me was the non-verbal communication subject.

This is something I have barely considered, coming from. Different countries have their own interpretation for every single issue based on their culture background and their way of thinking. The most significant characteristics of American culture are: individualism, equality, competition, freedom and privacy, action orientation, directness, particularity.

Promoting interaction between different cultures has its advantages, but it also takes a great amount of time and research to be successful in cross-cultural communication Barker. Not having a strong cross-cultural understanding will inhibit companies from being able to compete with their competition due to lack of concern for other cultural differences around the world.

Cross-cultural communication is no longer an option where one. The study of cross-cultural communication was originally found within businesses and the government both seeking to expand globally.

Communication is interactive, so an important influence. To effectively and appropriately communicate with an individual of a different culture an individual needs to fully understand the beliefs, norms and stereotypes affiliated with the culture. The process of learning a language accompanies the positives and negatives of what is acceptable within the culture in the context of communication. To equip and guide the learner, simultaneously diffusing cultural assumptions which are considered.

Cross Cultural Communication: Far East Asian Countries This paper gives a short overview of the observed behavioral pattern across some of the far east Asian countries.

The effective communication holds one of the key of establishing business and personal relationship in these countries.

importance of cross cultural communication ppt

This paper also looks into some of concepts and theories in intercultural and. Tianli Yuan Assignment-A1 Cross-cultural communication I have a dream that my four little children will one day live in a nation where they will not be judged by the color of their skin but by the content of their character. By commuting. Cross cultural communication theory CCT implies the idea of the communication of people who differ from one another. The theory looks at how a culmination of individuals with conflicting traits interact together and how their culture impacts said interaction.

Body language, gestures and language are all used to find a common ground between two or more individuals.

Introduction Culture is defined by the behavior and knowledge of a specific group of people, such as language, religion and customs.After you enable Flash, refresh this page and the presentation should play.

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Title: Cross Cultural Communication in Business 1 Cross Cultural Communication in Business 2 Program outline Introduction to culture cultural differences Challenges in cross cultural communication Understanding cultures culture models 3 1 - Introduction to culture cultural differences 4 "Cultural differences" "For a German and a Finn, the truth is the truth. In Japan and Britain it is all right if it doesn't rock the boat.

In China there is no absolute truth. In Italy it is negotiable. Hofstede 6 Nature of culture Learned Culture is acquired by learning and experience Shared People as a member of a group, organization, or society share culture Transgenerational Culture is cumulative, passed down from generation to generation 7 The iceberg of culture Languages verbal non-verbal Explicit Conscious Explicit behaviours Habits traditions food, housing, clothing, health Know-how communication codes, tools.

Institutions collective organizations modes family, education Norms Dos don'ts Unconscious Values Implicit Mental state cognitive processes perception, learning, knowledge, memory 8 Manifestations of culture different levels Source G. Hofstede 9 Manifestations of culture Symbols words, gestures, objects that carry a particular meaning which is only recognized by those who share the culture.

Heroes persons, alive or dead, real or imaginary, who possess characteristics which are highly prized in a culture and who thus serve as models for behavior. Rituals collective activities, considered socially essential. Values basic assumptions about how things should be in society.

They are convictions regarding right or wrong, good or bad, important or trivial. Learned implicitly. Cannot be discussed. Practices what is visible to an outsider. Source G. Hofstede 10 Americans as other see them India Americans seem to be in a perpetual hurry. Just watch the way they walk down the street. They never allow themselves the leisure to enjoy life there are too many things to do. Turkey Once we were out in a rural area in the middle of nowhere and saw an American come to a stop sign.

Though he could see in both directions for miles and no traffic was coming, he still stopped! Colombia The tendency in the US to think that life is only work hits you in the face. Work seems to be the one type of motivation. Ethiopia The American is very explicit he wants a yes or a no. If someone tries to speak figuratively, the American is confused.Culture is a way of thinking and living whereby one picks up a set of attitudes, values, norms and beliefs that are taught and reinforced by other members in the group.

This set of basic assumptions and solutions to the problems of the world is a shared system that is passed on from generation to generation to ensure survival. A culture consists of unwritten and written principles and laws that guide how an individual interacts with the outside world. Members of a culture can be identified by the fact that they share some similarity. They may be united by religion, by geography, by race or ethnicity. Culture influences the words we speak and our behavior. Cross cultural communication thus refers to the communication between people who have differences in any one of the following: styles of working, age, nationality, ethnicity, race, gender, sexual orientation, etc.

Cross cultural communication can also refer to the attempts that are made to exchange, negotiate and mediate cultural differences by means of language, gestures and body language. It is how people belonging to different cultures communicate with each other. Each individual can practice culture at varying levels.

There is the culture of the community he grows up in, there is work culture at his work place and other cultures to which one becomes an active participant or slowly withdraws from. An individual is constantly confronted with the clash between his original culture and the majority culture that he is exposed to daily.

Cultural clashes occur as a result of individuals believing their culture is better than others. Cross cultural communication has been influenced by a variety of academic disciplines. It is necessary in order to avoid misunderstandings that can lead to conflicts between individuals or groups. Cross cultural communication creates a feeling of trust and enables cooperation.

The focus is on providing the right response rather than providing the right message. When two people of different cultures encounter each other, they not only have different cultural backgrounds but their systems of turn — talking are also different. Cross cultural communication will be more effective and easier if both the speakers have knowledge of the turn taking system being used in the conversation For example: One person should not monopolize the conversation or only one person should talk at a time.

When someone differs, we have a negative view of them. Talking the same language itself can sometimes lead to discrepancies as some words have different meanings in various contexts, countries or cultures. It may consist of a set of characteristics that we assume that all members of a group share.

importance of cross cultural communication ppt

This may be true or may be false. But stereotypes may lead to wrongful expectations and notions. A preconceived opinion of another can lead to bias and discrimination. This will ensure that we start hearing the real meaning of what is being said instead of understanding at face value.

Becoming aware of our perceptions towards others will ensure that we take steps to not prejudge a person or stereotype them.


Seeking feedback and taking risks to open up channels of communication and being responsible for our feelings and actions will go a long way in ensuring that miscommunication is mitigated. This helps me for my exam, May be you should tell a little about what cross cultural communication is.

I agree with cross-cultural communication because cross-cultural communication can create feelings of trust and enable cooperation and provide the right response and message.

Importance of cross cultural communication ppt